Keyword Index

A

  • Advertising Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
  • Athletes Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]

B

  • Brand evidence The impact of brand awareness and reputation on brand citizenship behavior with the mediating role of brand differentiation among sports goods customers [Volume 2, Issue 4, 2021, Pages 35-64]
  • Brand love The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]
  • Brand trust The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]

C

  • Competitive Advantage Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2021, Pages 147-176]
  • Content Analysis Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
  • Content Analysis Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
  • Corona Virus Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2021, Pages 147-176]
  • Cost control The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]

E

  • Ecotourism Literacy Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
  • Electronic Marketing Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
  • Entrepreneurial spirit Investigating the role of personality traits in entrepreneurship spirit of Sports Science students [Volume 2, Issue 2, 2021, Pages 151-176]
  • Entrepreneurship education The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
  • Environment Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]
  • Environmental Activities The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]
  • Esteghlal Tehran Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
  • Ethical Criteria Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]
  • Event attachment The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]

F

  • Feasibility Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]

G

  • Green Brand The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]
  • Green Marketing Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]
  • Green Marketing Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]
  • Green Product The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]
  • Green Purchase Intention The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]

H

  • Happiness Feeling The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
  • Host Community Capacity Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]

I

  • Impressionability Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
  • Impulse Purchase The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
  • Information Technology The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]
  • Instagram The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]

J

  • Journal of Sport Managemen Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]

K

  • Keywords: Effective factors Determining the factors affecting the promotion of the selected sports apparel brand of the country [Volume 2, Issue 2, 2021, Pages 21-48]
  • Keywords: marketing Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2021, Pages 1-34]

L

  • Loyalty Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]

M

  • Management Structure Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
  • Manufacturers Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]
  • Marketer Knowledge Designing a competency model for Iranian sports marketers [Volume 2, Issue 1, 2021, Pages 31-52]
  • Marketing The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]
  • Marketing Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2021, Pages 98-119]
  • Mental image of the country of origin of the brand The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
  • Meta-Analysis Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]

O

  • Online Store Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]

P

  • Personality trait The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
  • Personality traits Investigating the role of personality traits in entrepreneurship spirit of Sports Science students [Volume 2, Issue 2, 2021, Pages 151-176]
  • Positive Emotional Response The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
  • Premier Football League Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
  • Private Club The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
  • Private Sports Clubs The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
  • Professional Ethics The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
  • Promoting Mix The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
  • Psychological Needs The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
  • Psychological Ownership The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]

R

  • Rhetorical Designing a competency model for Iranian sports marketers [Volume 2, Issue 1, 2021, Pages 31-52]
  • Risk-taking The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]

S

  • Salesmen Ethical Behavior The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
  • Satisfaction The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]
  • Satisfaction Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]
  • Self-esteem Investigating the effect of assertiveness and self-esteem on customers' intention to repurchase through the mediation of jealousy and love for the brand and active interaction with the brand [Volume 2, Issue 2, 2021, Pages 96-126]
  • Self-Identity Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
  • Sense of place The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]
  • Service Quality Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]
  • Shahr Khodro Club Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
  • Social Identity Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
  • Social Responsibility Measures The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]
  • Sponsor Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
  • Sport Maarketing Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
  • Sport Products Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
  • Sport Products Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]
  • Sport Products Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]
  • Sports Brand Image Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]
  • Sports Business Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2021, Pages 147-176]
  • Sports-Ecotourism Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
  • Sports fans Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
  • Sports industry The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
  • Sports industry Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2021, Pages 1-34]
  • Sports Marketing The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
  • Sports Marketing Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2021, Pages 1-34]
  • Sports science The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
  • Sports Science students Investigating the role of personality traits in entrepreneurship spirit of Sports Science students [Volume 2, Issue 2, 2021, Pages 151-176]
  • Sports shops The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
  • Sports Website Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
  • Strategic Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2021, Pages 98-119]
  • Strategy Identifying barriers to Development of Iranian Premier League Brand by Integrating Balanced Scorecard Approach and AHP [Volume 2, Issue 1, 2021, Pages 131-155]

T

  • Telegram The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]

V

  • Volleyball Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]